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As a business owner (or artist, storyteller, or human being) the first question you must answer when trying to get a client is “why should anyone care about what you are selling?”

  1. What is unique about you?
  2. Why should I buy from you and not from the business across the street?
  3. Who are you? and why should I care?

Everyone has a unique story to tell, so you must use your unique story to sell your product or service.

Everyone has at least one thing that they are excellent at doing. What do you want to leave behind?

Complete this sentence: “You should care because…”

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