As a business owner (or artist, storyteller, or human being) the first question you must answer when trying to get a client is “why should anyone care about what you are selling?”
- What is unique about you?
- Why should I buy from you and not from the business across the street?
- Who are you? and why should I care?
Everyone has a unique story to tell, so you must use your unique story to sell your product or service.
Complete this sentence: “You should care because…”
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